Once again, the design community has spoken regarding the latest controversy of the redesigned GAP logo by NY-based agency Laird & Partners. (so is it gap? Or GAP? Or Gap?) & after trawling through some great alternatives from talents on dribbble & also from the redesign contest on ISO50, here are some handpicked alternatives that could give that American Gapparel logo a piece of its mind.

Complete Redesign

by Sandro Dujmenovic

 

Dominic Leung

by Éric Le Tutour

by Chris Rushing

Stuart L. Crawford

Jason Caldeira - adds onto the vintage feel the design trend is currently going towards.

Moka Mamlouk - good application, but font weight could be lighter.

Will McNeilly

Shenee Howard

Old logo influence

Maurice Redmond

Stephen Jowett

Stephane Rangaya

Steve Juliano - I particularly like the thought of application towards other departments within GAP. But more work is required to allow the logo to stand on its own.

Alex Penny

Chris Tipton - another look into a designer's thought process within application when designing a logo.

Chris Reynolds

Greg Washington

And then some...

Benoit Henken

Nathan Regnier-Lange

by Matt Hamm

found on chipdesignmag: submitted by Yong Ping

I'm sure more great creations will come soon as designers are writing open letters to GAP. Meanwhile, take a look at how the new gap logo feels from all this abuse here on Twitter. If there are anymore out there that take your fancy but not on this list, pop me a comment below or @ me on Twitter. Ta!