Modified Journal Theme by Cory Watilo

Filed under: print design

Returning Respect to the Envelope: Oscars Edition

Oscar_envelope_2

Image via FastCo.

How many of you simply rip open the envelopes that you receive to find (sigh) bills or spam? Or do you neatly slice it open with a letter opener? The envelope I am highlighting today is no ordinary envelope. Disappearing are the pieces of frumpy sheets that celebrities are ripping open without a care as Mark Friedland gives the Oscars envelope a makeover. Beautiful typeface accompanies the gold frame-like structure that brings back the reminiscent golden age of film with an art deco vibe.

This is also a real-life application of pwc's rebranded mark by Wolff Olins (Article on Brand New), which up to this point was only seen from a multimedia application (correct me if I'm wrong).