Client: EF International Language Centers
Campaign site: ef.com/​livethelanguage

Directed by Gustav Johansson (gustavjohansson.com)
D.P: Niklas Johansson, fsf (niklasjohansson.com)
Typography: Albin Holmqvist (albinholmqvist.com)
Music: Magnus Lidehäll (twitter.com/​magnusthemagnus)
Produced at Camp David (campdavidfilm.com)

via Vimeo

Slick, minimalist piece of advertising that lets the culture it is selling do the talking. Other places include Barcelona, Paris and Beijing.

Can everyone recognise the typefaces they use in the films? It would be brilliant if the typefaces they used also originated from the place they were advertising (I know 'London' has Gill Sans, which has gained its notoriety for its usage on the "Keep Calm" posters, and also by the British designer Eric Gill).

On the topic of language school advertising (and also a juxtaposition from the film above) here is a piece of commercial for Soesman Language School (Agency: Young & Rubicam) that one remembers:

via youtube

The Pocket Book of Patriotism is a very good handbook if you would like to find out notable events that made history, btw. (It's on my bookshelf, that's why)

by Robert Graves & Didier Madoc-Jones