Perry X Brand Identity

There are a lot of logomarques and logotypes out there which are hand rendered for its beauty, but without the emotional meaning behind the marque and focus on the purpose of the design, the marque could fall dangerously generic.

Then I came across this brand identity on the Behance Network last week - the creative process which was applied to this brand identity truly creates a connection between the essence of the brand's character and its founder, Perry Cross, who was injured and rendered a C2 quadriplegic in 1994. It's a wonderfully thought-through brand identity and it's worth checking out the Brand Identity process.

How important is the creative process to creating strong and compelling brands to you?

Airline logos from the orient

As it's the bank holidays this weekend in the UK, I'm sure a lot of people have jetted off somewhere for the sunny beaches and to take in other cultures. I came across a collection of airline logos from China and Hong Kong. The use of dragons and lotuses and mythical and stereotypically asian iconography, the use of typography, it was insightful to see the difference in the attitude towards branding between the East and the West.

See what you think.

via Christian Annyas

Inkling

via Youtube

Seriously. Want. Now.

The Inkling's creation will mean that it will save so much time for concepts, whether it maybe brand identities, logotypes, architecture, illustrations. This will definitely be on a lot of creative's Christmas List this year.