Agency: Turquoise Branding
via Vimeo
It is the Eurovision Song Contest today! This year it is being held at Düsseldorf as last year's winner in Oslo was Lena from Germany.
Turquoise Branding was selected to create the visual identity for Eurovision Song Contest 2011. Some lovely identity work.
via creativebits
The theme 'multiplicity' was chosen to suit the cultural diversity of Luxembourg, as well as the innovation and appeal of the capital. The citizens & visitors to the city represent the different values that Luxembourg has become as a brand to present: diversity, reception, hospitality and tolerance.
(that was the gist I got from my extremely limited understanding of German...any German speakers care to translate their website?)
Whilst the thought behind the brand identity of Ville de Luxembourg is important, as for other capitals that want to show their cities are head and shoulders above the rest, visually, the use of both upper and lower cases makes the mark rather uncomfortable to look at. Are the colours used for the 'i' in multiplicity supposed to represent the different values or people? They actually reminded me of the game Simcity where different categories (Residential/Commercial/Industrial) were categorised by different colours.
That's just skimming it. What are your thoughts?
