via Behance Network

Antrepo's experimentation of information placement and the minimalisation of packaging.

on Antrepo

Image gallery of user-submitted entries of their own renditions of the BP logo. Some very interesting takes!

Gallery on Flickr

Intro

In my last article, I wrote about the XD Brand team and our role at Adobe, reflected a bit on Adobe's visual heritage and talked about some of thinking that went into the new branding system for CS5. In this article, as promised, I will deliver the goods and give you a first look at what the XD Brand team has done with CS5.

But first, a recap of our goals:

Experience Goals

         PROFESSIONAL - Accomplished, skillful, sophisticated
         EXPRESSIVE - Alluring, delightful, engaging
         REFINED - Cultured, polished, discerning, elegant
         INTENTIONAL - Calculated, systematic, purposeful
         UNIFIED - Systematic, integrated, uniform, consistent

A very interesting read into the different aspects that made Adobe throughout its history.