Modified Journal Theme by Cory Watilo

Filed under: advertising

JWT's Blippar Business Card

via youtube

There's been that ongoing debate on whether business cards are dead recently, and personally, I'm one that is still for business cards when it comes to introducing oneself to others formally; it's a quick and easy way to pass on details to one another rather than whipping out phones and do bumps or what not.

JWT's business card is one that combines both the technology and the traditional use of a business card - Augmented reality, as a concept, has not been as far reaching as one has hoped in recent years, but JWT has utilised this and created an interactive business card to maximise the potential both the use of business cards, and augmented reality to showcase their portfolio literally anywhere.

(provided the view has the technology to view it, that is)

Every Dog Lover's Ad

via youtube

To all dog lovers, it's bound to make you sob. Leo Burnett have done a great job on this campaign, connecting the viewer, with their love for dogs, and the dogs themselves unleashing their potential.

CREDITS
Agency: Leo Burnett/Arc
Client: Nestle Purina
Producer: Dani Jackson
ECD: Tony Rogers
Editorial Company: Whitehouse Post
Editor: Jennifer Dean
VFX Comapny: Carbon VFX
VFX Producer: Frank Devlin
Telecine Company: Filmworkers Club/Chicago

LG's smart product demo?

via adverblog

Hope everybody has had a wonderful Christmas and New Year! I shall start off 2012 with a viral. Usually, that probably doesn't sound as glamorous as it may seem...

I have to admit that I did laugh out loud at the end of this video, and then watched it a second time to check.

Although it promotes shoplifting, which is probably a bad idea, it does make the viewer retain the idea that LG's screens are truly slim. Or does it?

A good or a bad viral? You decide.