Modified Journal Theme by Cory Watilo

Perry X Brand Identity

Created by Matt Vergotis

There are a lot of logomarques and logotypes out there which are hand rendered for its beauty, but without the emotional meaning behind the marque and focus on the purpose of the design, the marque could fall dangerously generic.

Then I came across this brand identity on the Behance Network last week - the creative process which was applied to this brand identity truly creates a connection between the essence of the brand's character and its founder, Perry Cross, who was injured and rendered a C2 quadriplegic in 1994. It's a wonderfully thought-through brand identity and it's worth checking out the Brand Identity process.

How important is the creative process to creating strong and compelling brands to you?

The Tell-Tale Heart of Naraka

A friend of mine has recently completed a piece of short film called Naraka. Named after the sanskrit term for Hell, this short film is constructed around the idea of guilt and desribes one man's gradual descent into the tormented landscape of paranoia and psychosis. As a sidenote, this short was very loosely inspired by Edgar Allan-Poe's "The Tell-Tale Heart".

This beautifully thought-provoking and inspiring piece is my dear friend's first film, can you believe that? Check it out and see what you think, if you like it, help spread the word on this film and get it noticed! And of course, follow my friend on Twitter.